A new corporate website was designed to ensure the brand and Superdry attitude was portrayed digitally to a wider set of key stakeholders beyond the customer and consumer. This year (2020) for Superdry, they introduced a new strategy, newly implemented values and sustainability goals moving forward.
Before the project started, it began as a pitch so it was vital to execute the digital designs to a high standard. Following a brief from the consultant and conceptual creative, I produced a set of concept pages consisting of style, theme, layout and UI elements. Once signed off by the client, I produced a full site design consisting of a templated pages, bespoke elements and functionality. Working closely with the consultant, creative, developer, creative director and PM at all times to insure it followed the brief, stayed on budget and was technically viable.
A new modern and innovative website was designed and built to bring to life the Superdry brand. Using large imagery and a contrast of light and dark to create an attitude reflecting the brand. The website won Bronze for Best Corporate Website (Small Cap and AIM).
