An ecommerce website for raceday badges for horse racing enthusiasts.

Sports4Causes

Sports4Causes gives you the opportunity to be an ‘Owner for the Day’ enjoying all of the perks of racehorse ownership at Britain’s best racecourses.

Strategy

An ever-growing ecommerce store for 'owners badges' horse racing tickets. A big part of the website was the admin area to allow the client to upload, manage and export ticket information for each racecourse event. A custom CMS was designed as the solution.

My Role

Initial wireframes were created whilst working with the PM to establish project requirements.  Working closely with the brand designer and PM, I brought to life the brand by taking the wireframes and creating high-fidelity designs for desktop and mobile. The client CMS portal behind the website went through a number of iterations until we finalised the best UI solution.