Dunelm corporate website was redesigned to reflect the company’s culture and corporate brand after repositioning themselves in the market.
I led the creation of the UI toolkit consisting of navigation, menu and footer for both desktop and mobile using the latest annual report designs and current website as a reference for style. Working with the conceptual creative and consultant, we created multiple iterations and tested each option to find the best solution.
Using the content, each page was designed to show the layout and style to make sure the theme remained consistent across the site. Extra care was spent making sure the bespoke elements and functionality worked as intended on pages such as the history and business model.
Our ongoing relationship with Dunelm has meant we have regularly maintained and updated the site to keep it current and refreshed. After launch, the analytics showed high ratings for visits and performance showcasing the success of the website.
