A data-driven horse racing platform. Track live races, delve into detailed stats for horses, jockeys, and trainers, and analyse performance trends in real time. The insights keep you informed and in control of your racing experience.
The goal for this project was to update the original website with a modern design and enhance the UX and UI to improve the overall experience for racing enthusiasts. The site is extremely data heavy, using a string of APIs, so the challenge was to present this information in a way that was clear and concise. The website would also display live racing data for racecourses around Dubai.
Working closely with the PM and Digital Director, we determined the target audience, content specification and API requirements. Competitor research determined the style approach and helped plan out the wireframes for both desktop and mobile. As a lot of the data would be displayed in tables, it was imperative that the data worked on mobile too. Data tables would stack vertically on mobile so data could still be read correctly.
The client wanted to revisit the website a year later to improve data visibility by adding new APIs and creating a ‘dashboard’ style homepage. A native mobile app was also introduced for race-goers on the move.
